Social Research Methods

Concept and Definitions A case study refers to an in-depth examination of a specific “unit,” which can be an individual, group, […]

Content Analysis Content analysis is a research methodology employed to identify patterns in reported communication. Content analysis is the systematic

Textual Analysis Textual analysis is a systematic approach to examining a written work to comprehend the deliberate message conveyed by the

Conversation Analysis Conversation analysis is a specialized approach for examining qualitative data. It is a component of discourse analysis. Conversation

Discourse At its core, discourse involves the exchange of ideas and information through spoken or written words, extending beyond a

Defining Grounded Theory  “Grounded theory is a qualitative research method that aims to generate theories based on data that are

Ethnography Research Ethnography is a qualitative research methodology. It involves examining social interactions, perceptions, and behaviors that take place within groups,

Understanding the scales of the measurement of their data allows data scientists to determine the appropriate statistical test to perform.

The process of choosing a sample from the population for a research project is known as sampling design. Process of